That Don't Impress Me Much

Received an email from the vendor yesterday who supplies portable display systems to our school.

Here's what it says:

Six steps to Effective Displays

* Attract attention
You can attract attention to your display by effective use of color, light and shape.

* Arouse interest
Your display should have an attention getter -- something that brings the customer over to look further. For example, if you are displaying a pasta machine, display it with pasta coming out of the machine, or with a variety of pasta shapes. Shoppers will stop to look at the display to see how the machine works.

* Create desire and ambience
Your display should make customers want the product by showing that it is just what they need. The display should demonstrate the qualities of the product, its use and its benefits. Along with the pasta machine, you might show a checked tablecloth, a loaf of bread and a bottle of wine.

* Show applications
In the case where the product might involve more processes or explanations, show visual applications or step-by-step demonstrations for better visible comprehension.

* Win confidence
Show customers how you can help them put it all together. Display related objects that tell customers you have more than just the pasta machine -- include an Italian cookbook, cooking equipment and table settings.

* Motivate the purchase
If the first five steps were done well, the customer should now walk in and buy the product.

Somehow, it strikes me that the above steps are similar to a courtship:)

Otherwise, that don't impress me much...